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Engage. Connect. Reassure.

India
Meets Israel

INTERNATIONAL MEDITERRANEAN TRAVEL MARKET
03-04 APRIL 2024

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FIRST TIME ON INTERNATIONAL MEDITERRANEAN TOURISM MARKET EXPO

Will Israelis travel
to India in 2024?

TERRANOVA HYBRID FAIR 2024

The suitcase will remain part of the Israeli DNA

+ 250% ISRAELI OUTBOUND TOURISTS IN 10 YEARS

In 2019 4.3 M Israelis created 8.3 MILLION trips abroad (worldwide) which makes outbound travel amongst the highest per capita, worldwide. During the first 9 months of 2023, each month was at least 5% above the 2019 peak figures. After the initial collapse following 7/10, the Israelis rapidly return to travelling abroad. In January 2024, outbound traffic is back by 46%. By Q2, when most airlines are back, traffic is expected to reach pre-war levels.

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+250%

Yes, we can: 206 K
Israelis to India in 2030

DOUBLE THE NUMBER OF ISRAELIS IN INDIA

Ten years of Israeli traffic to India: in 2024 we strive for 100k arrivals; in 2030 206k (similar number of Israelis to Thailand in 2023). With the support of India Tourism Boards and private stakeholders, we can create this major increase.

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What is the current Security Situation in Israel?

ROUTINE IS RETURNING TO NORMAL

Since October 2023, Israel has been engaged in a military conflict, which included attacks on cities and towns across the country. However, as time progresses, the threat to Israel diminishes, and civilian life, including tourism, is now returning to normalcy. Graph: Decline in the number of missiles fired at Israel. 
 

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What is the economic impact?

THE ECONOMY CONTINUES TO GROW

The economic impact of the war is less dramatic than could have been expected. See the 4 prognoses of change of GDP in 2024 and 2025. This is mainly due to the strength of the Israeli high-tech industry, the US financial support, and more. These figures are based on the presumption that the war will end or slow down in March.

Prognosis Source
For 2024
For 2025
Israeli Ministry Finance
+1.6%
+5.6%
Bank of Israel
+2%
+5%
OECD
+1.5%
+4.5%
S&P
+0.5%
+5%

Meet key
tourism leaders

TERRANOVA HYBRID TRAVEL FAIR
03 - 04 APRIL 2024

What about the Israeli currency?

SHEKEL / NIS IS BACK TO PRE-WAR VALUE

During two weeks after 7/10, the NIS devaluated vs $ and €. Since 25.10, the NIS has regained strength and is getting closer to the pre-war high value. Before the war, the NIS was regarded as among the strongest currencies. This strength of the Israeli shekel has a major impact on outbound tourism. The Israelis can buy more Dollar and Euro-quoted products (like flights and hotels) with less shekels.

Date
USD vs NIS
EURO vs NIS
31/01/2023
3.95
3.95
31/12/2023
3.97
3.97
30/11/2023
3.67
4.03
31/12/2023
4.05
4.3
31/01/2024
3.85
4.06

What about air connectivity?

AIR INDIA WILL FLY FROM MARCH

Most of the European and Asian carriers are returning to operate flights to Israel. Before the war, Turkish Airlines operated 10 daily flights to TLV. This airline will probably not return in 2024 due to the Turkish pro-Hamas policy. This will have a major impact on the Israeli travel map. Remark: Some major airlines did not yet announce (e.g. the US carriers and EasyJet) while others will probably not fly until Q4 (e.g. Turkish Airlines, Royal Jordanian, Royal Air Moroc).

Active airlines from 10/02/24
El Al / Sundor
Israir
Arkia
Aegean
Austrian
Air France
Ethiopian
Etihad
Fly Dubai
LOT Polish Airlines
Tarom
TUS
Transavia France
Ryanair
Swiss
Uzbekistan Airlines
Planned renewal FEB - MAR
Air India
Air Seychelles
Air Europa
Vueling
Wizzair
ITA
Planned renewal APRIL
EasyJet
British Airways
Air Canada
Korean Airlines
Emirates
Cathay Pacific
Iberia
Cyprus Airways

Success Story Thailand

THAILAND SHOWS THE WAY

Terranova has represented the Tourism Authority of Thailand since 2001. In 2023, the Israeli arrivals to Thailand, in absolute figures, were #1 compared to the source markets in South Europe, Turkey and the Middle East. Even during the war, only Italy scored higher numbers compared to Israel.

Period
1/1/23-29/9/23
1/1/23-7/10/23
1/1/23-17/10/23
1/1/23-5/12/23
1/1/23- 31/12/23
1/1/24 - 4/02/24
Israeli Arrivals to Thailand
180,568
216,625
206,662
200,241
194,023
180,568
Israelis Outbound / OCT
13,45 5%
6,218 %
6,421 (+4%)
9,963 (+60%)
15,724 (+235%)

What about the cruise lines from Israel in 2024?

300K QUALITY ISRAELIS IN 2024: TO INDIA?

Cruising has become one of the leading trends of Israeli outbound tourism. In 2023, until the outbreak of the war, almost 300k Israelis boarded in Haifa the huge cruise ships, including MSC, Royal Caribbean, and NCL. This was 166% above the previous peak of 2019, before Covid. In August 2023, Haifa was awarded the prestigious Seatrade Cruise Awards for one of the three best cruise destinations. A new terminal is being built to enable the boarding of 1.2M cruise travellers per year. As of 7/10, all international cruise lines had to cancel their departures for 2024, hoping that they will be able to return in 2025. Opportunity: To which destination will these 300k Israelis book their 2024 vacation?

Dramatic changes in travel trends and destinations

INDIA ANSWERS ALL TRENDS TO BECOME THE 2024 TRAVEL DESTINATION FOR THE ISRAELI MARKET

Notwithstanding the current situation in Israel, there is a unique marketing opportunity for the private and public sectors of the Indian tourism industry. The dramatic changes in tourism trends and destinations create a vacuum India could fill as is one of the few destinations that offer the Israelis what they need most. As of March, Air India returns to operating direct flights to Tel Aviv, soon to be followed by El Al and Arkia (which already resumed their flights to Sri Lanka). India can double its number of Israeli tourists and surpass the figure of 100k – especially quality tourism: families, high-end, and seniors. Within five years of dedicated marketing efforts, this number can grow to the number of Israelis in Thailand (206k).

What will be super important for Israelis when picking their 2024 destination
Perception of security
Positive attitude towards Israeli guests
Healing Wellness Inspirational
"Compensation tourism" Family Quality time Romantic vacations Outdoor experiences
Spiritual and outdoor
Direct flights
Destinations and products that will be "out" in 2024
Turkey / #1 short-haul destination for Israelis before the war
Morocco
Big urban centers with large Muslim communities (London, Paris, Berlin)
Cruise ships (all sailings for 2024 have been cancelled)
Destinations that have a big opportunity in 2024
Greece and Cyprus
Central Europe (Austria, Hungary, Poland, Czechia, Romania etc), Baltic countries
Germany, Netherlands, Scandinavia
Thailand
India
Sri Lanka
USA
Abu Dhabi

Meet key
tourism leaders

INNOVATIVE HYBRID TERRANOVA PAVILION

FIRST TIME ON IMTM EXPO

The IMTM is Israel's only global networking and travel industry event. It takes place at the Expo Centre in Tel Aviv on 3 - 4 April 2024. It is designed to connect stakeholders from all business and service levels in tourism and travel. In 2023, over 2000 exhibitors from 50 countries attracted more than 25k Israeli visitors to 405 booths.

Who exibits

National & Regional Tourist Offices  Hotels & Resorts  Airlines Cruise Lines  Car Rental Companies  DMC  Tour Operators Attractions

Trade Associations & Publications Technology Providers

Why Terranova did not 
participate since 2018?

HIGH COST OF SPACE

Indeed, we recommended that the tourism brands and destinations represented by Terranova invest in dedicated roadshows and other B2B events and activities. We believe that the high costs of the space and building booths and the mountains of waste are not the most cost-effective and sustainable tools for reaching out to the travel trade.

Why should my destination or company join in 2024?

ENGAGE. CONNECT. REASSURE.

The current geopolitical situation in the region creates new opportunities for destinations and tourism brands that never existed before. The earthquake of changing trends and requirements of the Israeli market almost leaves no choice for relevant destinations to create awareness and embrace the market and for ambitious "sellers" to trace new partners.

What if I prefer during this situation not to travel to Israel?

WE HAVE HYBRID SOLUTION

The situation in Tel Aviv is as safe as before 7/10, and fully back to routine. However, we have created a unique hybrid solution without you having to pack and pay for expensive flights and hotels. Our Terranova Pavilion allows you to meet top leaders of the trade and media in person, without the need for expensive booths. No waste, less budgets and better results!

DAY#01

The hybrid solution for destinations and NTOs

TERRANOVA PAVILLION

On the first day of the fair, Terranova enables relevant destinations to conquer the fair during a 90-minute exclusive show. Our Terranova space of 200 sqm is divided into a "boarding gate" and a venue. Hand-picked and pre-registered tour operators, specialised travel agents and influencers will receive a boarding card to your event. Upon entry, they will be overwhelmed by exciting videos on huge screens. Our Terranova team dressed according to your brand requirements will meet them, offering your typical food and beverages. 

TERRANOVA HYBRID

There will be a central stage with another big screen. If you can’t make it in person, you can introduce your destination or campaign from your home or office. We will conduct an attractive lucky draw for the attendees. They will receive a kit with your information material and (sustainable) goodies. We will share the database of all attendees, including their contact details. The logo and details of the NTO will appear in the official program and on screens throughout the fair.

DAY#02

The hybrid solution for hotels, DMCs and other private stakeholders

INTERNATIONAL HOTELS AND DMC EVENT

The second day will offer a different look and feel of our Terranova pavillion. In the main space, there will be 20 tables with two chairs for the Israelis and one screen for you. Again, only qualified buyers will be invited. During 15 minutes, you will have the opportunity to discuss how to increase business. We will have two events: one from 10:00-12:30 and one from 14:00-16:30. The first event is planned for our worldwide hotels and DMCs; the second one is for stakeholders from the Asian region.  All participants will receive the database of all attendees.

Do you wish also a presentation for all IMTM visitors? No problem!

YOUR BUSINESS PRESENTATION

We offer all partners the opportunity to invite the IMTM visitors for a dedicated presentation, in the meeting halls of the second floor of the fair. Up to 120 guests can listen to you (virtually or in person) or to our storytellers and country managers. This event will appear in the official agenda of the IMTM. 

Pricing

TERRANOVA HYBRID TRAVEL FAIR

03 - 04 APRIL 2024

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Established in 2001, Terranova Tourism Marketing & Consultancy Ltd. is the leading organization in Israel representing National Tourism destinations boards and International hospitality brands.

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INnovation

thaTransforms

TERRANOVA HYBRID TRAVEL FAIR

TEL AVIV 03 - 04 APRIL 2024

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