
Israel
The fastest—growing
OEDC member state
01
The Israeli population is the fastest-growing OECD member state: from 800k inhabitants in 1948 (the year the State was established) to 9.8M in 2024. The annual population growth is 2%, mainly due to the high rate of 3.1 kids per family and Jewish immigration worldwide. In 2048, the population is expected to cross 15M. 45% of the Jews in the world are now living in Israel.

Booming
02
Israeli Outbound Tourism Market
The Israeli outbound market has grown faster and bigger than other source markets. From 2010 to 2019, the number of outbound trips by Israelis has grown by 250% — from 3.4M to 8.3M. The yearly growth is +10%. Per capita, outbound travel is amongst the highest worldwide. Travelling abroad for Israelis is not a luxury but a must. Even during times of instability, Israelis travel in big numbers.
Outbound Tourism
Impact of Gaza war:
July 2024:
76% versus July 2023
Israelis to Thailand
(Jan 1 - Dec 23) — 217k
First six months of 2024:
+18% versus pre-war​​​​
​
​Higher than Switzerland, Italy, Spain, and Scandinavia

03
New Travel Map
The Suitcase is part of Israeli DNA
The outbound travel map has dramatically changed during the Gaza war. Some destinations are wiped off the map—e.g., Turkey, Morocco, or the Sinai Desert in Egypt. Instead, Israelis prefer to travel to destinations that are perceived as safe and welcoming. The three regions that show a higher number of Israeli arrivals compared to before the war are Central Europe, Asia, and the Indian Ocean.
Air Traffic
Asia is the most profitable route for the Israeli airline El Al. They offer 15 weekly flights to Thailand and Japan. Air India operates daily flights to DEL and BOM (temporarily stopped due to Iranian threats); El Al and Arkia are waiting for Oman airspace restrictions to be lifted. Other airlines operate direct flights to China, Korea, Hong Kong and Sri Lanka. Convenient connecting flights to many more destinations in East Asia are offered by Fly Dubai, Emirates, Etihad and many more airlines.

High GDP
Israelis can
afford to travel
04
Israelis can afford to travel: the Israeli economy grew to 8.6% in 2021 and 6.5% in 2022, the highest GDP growth within the OECD. In 2025, the economy is expected to return to +5%. In May 2024, unemployment dropped to a historic low of 3.4%. The main source of income of the Israeli economy is high-tech. Israel has more high-tech start-ups and a larger venture capital industry per capita than any other country worldwide. The segment of affluent high-tech Millennials is regarded as the engine of the Israeli economy.
Highest GDP Growth
Large Ventures
High — Tech

All Year Round
05
Travellers
Israeli tourists spend more per capita than those from any European market which allows them to travel internationally frequently. The peak season for Israelis to travel to India is the low and shoulder seasons. Families represent the fastest-growing segment making it an exciting and dynamic market to tap into. Most Israelis have no food restrictions and travel all year round. Major travel periods include the Jewish holidays (Passover, Sukkot, Hanukkah) and the summer months.


Israelis love travel
06
Israelis love India
Terranova Tourism Marketing Ltd has defined India as the #1 growth-potential destination in the Israeli market. Now more than ever. Israelis search for an inspiring, safe, exciting and healing vacation. Families and honeymooners. Cultural freaks and soft-adventure lovers. Spiritual Israelis and MICE organizers. Organized tours and FITs. B2B and B2C. India can become the next success story from the affluent Israeli source market. Will you join this exciting journey?


India
Become the next success story on Israeli source market
Terranova, Israel's leading destination marketing company since 2001, offers its expertise in the Israeli travel industry and invites you to subscribe to the many marketing opportunities that will increase your brand's awareness and sales. Please fill in the form and join us in this exciting journey!

India
Become the next success story on Israeli source market
Terranova, Israel's leading destination marketing company since 2001, offers its expertise in the Israeli travel industry and invites you to subscribe to the many marketing opportunities that will increase your brand's awareness and sales. Please fill in the form and join us in this exciting journey!