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Discover the rising stars of European travel Central Europe

11 — 13 November 2024: Join the exclusive Pan European Roadshow and meet tour operators from Central Europe and Israel in 3 locations for 3 days of networking sessions

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New Terranova Central Europe 

office

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Romania

Hungary

Czechia

Poland

Budapest

The new Terranova office in Budapest is responsible for the dynamic markets of Hungary, Czechia, Poland, and Romania. These countries attract a diverse range of Travelers, from the adventurous to the luxury-seeking, all sharing a growing interest in global destinations. With robust economic growth and resilience in the face of challenges, the region offers increased disposable income and a renewed passion for travel. Excellent connectivity by land and air makes major destinations easily accessible. Central Europe's strategic location and Travelers' eagerness make it an ideal gateway to introducing new experiences worldwide.

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Romania

Hungary

Czechia

Poland

Budapest

New Terranova office
in Central Europe

The new Terranova office in Budapest is responsible for the dynamic markets of Hungary, Czechia, Poland, and Romania. These countries attract a diverse range of Travelers, from the adventurous to the luxury-seeking, all sharing a growing interest in global destinations. With robust economic growth and resilience in the face of challenges, the region offers increased disposable income and a renewed passion for travel. Excellent connectivity by land and air makes major destinations easily accessible. Central Europe's strategic location and Travelers' eagerness make it an ideal gateway to introducing new experiences worldwide.

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Explore

Outbound Tourism

Central Europe

Meet 100+ top travel agents, tour operators, and key travel media from Central Europe and Israel across 3 locations in 3 days. Secure your spot to connect with the most influential minds in the B2B outbound travel industry.

Hungary

Population: 
9,6 M


GDP/capita: 
18,390 USD


Outbound Visitors: 
7,2 M

Poland

Population: 
37,7 M


GDP/capita: 
18,688 USD


Outbound Visitors: 
11,7 M

Czechia

Population: 
10,5 M


GDP/capita: 
27,223 USD


Outbound Visitors: 
5,3 M

Hungary

Budapest

Hungary's outbound tourism sector stands out in Central Europe, with its residents taking approximately 21 million international trips in 2023, including both overnight and same-day visits. Hungarian travellers are primarily searching for relaxation, affordable family summer vacations, and unique gastronomy experiences. They have a strong preference for cultural exploration, which includes historical tours and culinary adventures.

Business-to-business (B2B) connections play a significant role in this market. Despite the growth of online tour operators, nearly 40% of outbound travel occurs through organized travel channels. In the face of geopolitical and economic challenges, Hungarian tourists increasingly seek new destinations and higher-quality services. This makes Hungary a valuable market for global destinations

Czech Republic

Prague

Czechia's outbound tourism is notable for its affluent market, with high GDP per capita making Czech travelers among the region's top spenders. Czech families often take multiple vacations annually, exploring diverse global destinations. They show a strong interest in both adventure and relaxation, from cultural city breaks to serene beach retreats. Well-connected by land and air, Czech travelers are eager to explore new experiences, making them a highly desirable demographic for global tourism markets.

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Poland

Warsaw

Poland's outbound tourism market is rapidly growing, making Polish travelers a key segment in Central Europe. Known for their love of warm beach holidays and cultural city breaks, Poles are increasingly exploring new experiences in gastronomy, culture, and shopping, with rising travel budgets since 2021. Traditionally based on a strong B2B model, the sector is now seeing significant growth in online travel agency (OTA) bookings. This trend highlights modern travel preferences and presents a prime opportunity for global destinations that cater to the comfort and interests of Polish travelers.

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Meet

Your Next Marketing Voice

for Central Europe

Vitalij Izbriszov, the CEO of Terranova Central Europe, is a visionary leader with a passion for travel and culture. With extensive experience in the tourism sector, Vitalij has taken initiatives to promote Central European travellers globally. His expertise in strategy, marketing, and business development is targeted to position Terranova as a key player in connecting Central European travellers with world-class experiences.

What We do

360°
Services

Our passion is activating cross-marketing campaigns, enabling higher cost-effectivity. We have developed innovative and interactive "community marketing" methods that transform repeaters into freaks and brand ambassadors. We create different marketing messages and channels for the various growth-potential segments. We educate, strengthen and join forces with the local travel industry.

Advertisement Campaigns

Roadshows

B2B & B2C

Translations
 

Travel Workshops

Social Media

Roadshow

DMC early bird registration discount of 25%

11 — 13 November 2024: Meet 100+ travel agents, tour operators, and key travel media from the world’s top brands. Secure your spot to connect with the most influential minds in the B2B outbound travel industry.

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