New Terranova Central Europe
office
Romania
Hungary
Czechia
Poland
Budapest
The new Terranova office in Budapest is responsible for the dynamic markets of Hungary, Czechia, Poland, and Romania. These countries attract a diverse range of Travelers, from the adventurous to the luxury-seeking, all sharing a growing interest in global destinations. With robust economic growth and resilience in the face of challenges, the region offers increased disposable income and a renewed passion for travel. Excellent connectivity by land and air makes major destinations easily accessible. Central Europe's strategic location and Travelers' eagerness make it an ideal gateway to introducing new experiences worldwide.
Romania
Hungary
Czechia
Poland
Budapest
New Terranova office
in Central Europe
The new Terranova office in Budapest is responsible for the dynamic markets of Hungary, Czechia, Poland, and Romania. These countries attract a diverse range of Travelers, from the adventurous to the luxury-seeking, all sharing a growing interest in global destinations. With robust economic growth and resilience in the face of challenges, the region offers increased disposable income and a renewed passion for travel. Excellent connectivity by land and air makes major destinations easily accessible. Central Europe's strategic location and Travelers' eagerness make it an ideal gateway to introducing new experiences worldwide.
Explore
Outbound Tourism
Central Europe
Meet 100+ top travel agents, tour operators, and key travel media from Central Europe and Israel across 3 locations in 3 days. Secure your spot to connect with the most influential minds in the B2B outbound travel industry.
Hungary
Population:
9,6 M
GDP/capita:
18,390 USD
Outbound Visitors:
7,2 M
Poland
Population:
37,7 M
GDP/capita:
18,688 USD
Outbound Visitors:
11,7 M
Czechia
Population:
10,5 M
GDP/capita:
27,223 USD
Outbound Visitors:
5,3 M
Hungary
Budapest
Hungary's outbound tourism sector stands out in Central Europe, with its residents taking approximately 21 million international trips in 2023, including both overnight and same-day visits. Hungarian travellers are primarily searching for relaxation, affordable family summer vacations, and unique gastronomy experiences. They have a strong preference for cultural exploration, which includes historical tours and culinary adventures.
Business-to-business (B2B) connections play a significant role in this market. Despite the growth of online tour operators, nearly 40% of outbound travel occurs through organized travel channels. In the face of geopolitical and economic challenges, Hungarian tourists increasingly seek new destinations and higher-quality services. This makes Hungary a valuable market for global destinations
Czech Republic
Prague
Czechia's outbound tourism is notable for its affluent market, with high GDP per capita making Czech travelers among the region's top spenders. Czech families often take multiple vacations annually, exploring diverse global destinations. They show a strong interest in both adventure and relaxation, from cultural city breaks to serene beach retreats. Well-connected by land and air, Czech travelers are eager to explore new experiences, making them a highly desirable demographic for global tourism markets.
Poland
Warsaw
Poland's outbound tourism market is rapidly growing, making Polish travelers a key segment in Central Europe. Known for their love of warm beach holidays and cultural city breaks, Poles are increasingly exploring new experiences in gastronomy, culture, and shopping, with rising travel budgets since 2021. Traditionally based on a strong B2B model, the sector is now seeing significant growth in online travel agency (OTA) bookings. This trend highlights modern travel preferences and presents a prime opportunity for global destinations that cater to the comfort and interests of Polish travelers.
Meet
Your Next Marketing Voice
for Central Europe
Vitalij Izbriszov, the CEO of Terranova Central Europe, is a visionary leader with a passion for travel and culture. With extensive experience in the tourism sector, Vitalij has taken initiatives to promote Central European travellers globally. His expertise in strategy, marketing, and business development is targeted to position Terranova as a key player in connecting Central European travellers with world-class experiences.
What We do
360°
Services
Our passion is activating cross-marketing campaigns, enabling higher cost-effectivity. We have developed innovative and interactive "community marketing" methods that transform repeaters into freaks and brand ambassadors. We create different marketing messages and channels for the various growth-potential segments. We educate, strengthen and join forces with the local travel industry.