This is THE time
Why Invest Now in the
Israeli Outbound Market?
The tough times in Israel are a huge opportunity for Thai stakeholders! The Israeli outbound tourism map and travel needs have changed dramatically- security, safety, wellness, and inspirational experiences are priorities. Some popular pre-war destinations are out, others are flourishing. Among the top booming destinations are Asia, East and Central Europe. #1 is Thailand with top record figures, higher than source markets like Italy, Spain and Switzerland. There is no market in Europe, the Americas, and the Middle East, which have higher arrivals per capita!
Israelis regard Thailand as their second home!
Israelis travel all year round and are among the biggest spenders!
Israelis are in urgent need of a break of positive energy. They find it in Thailand!
This is THE time to increase your brand awareness and sales from Israel!
#1 is Thailand
Increase Israeli direct Bookings & B2B partnerships
Due to the generous support by the Tourism Authority of Thailand (TAT), we can offer a 40% reduction in costs for interested Thai tourism brands to place a full-page advertisement in "Sawadi Tourism Magazine" - a Hebrew tourism insert in Israel's only lifestyle weekly women's magazine, LaIsha
Sawadi Magazine
Release: November 2024 (second week)
32 pages, recycled paper, 70 grams, A4 format
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Theme:
Thailand (24 pages), Bhutan (8 pages)
Distribution:
55k subscribers
200k Israelis (Each magazine reaches in average 4.5 Israelis)
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Through discount coupons, we will incentivize the readers to book their next vacation directly on your website
By forwarding the magazine to 1000 B2B leaders, we will increase your network with the Israeli travel industry
This initiative of a quarterly Hebrew tourism magazine in cooperation with LaIsha, is similar to ad-hoc projects, each time for different tourism boards. Hereby attached a sample of the magazine which we published two years ago for Poland. We have also done similar projects for TAT. The main difference with this Polish insert is that the Sawadi magazine will also be forwarded to 1000 Israeli leaders of the travel trade as well as create direct B2C related KPIs – bookings by the final consumers on the website of the property.
B2C
Direct Bookings Resulting from one Ad
Create Discount / Offer
We strongly suggest Thai stakeholders to create a discount or offer for the magazine's readers.
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Tips for transforming clicks into bookings:
For hotels, we strongly recommend granting a Family Plan relevant until the age of 14 or 16
For DMCs, we suggest to grant a discount on bookings for tours
The better your discount offer (minimum 10%), the more appeal you will create
Exclude peak season dates and limit booking periods (should be a minimum 6 months)
QR Code
We will add a QR code to your advertisement. This QR will lead to a Hebrew landing page where the readers must fill in their contact details and travel plans (destination of preference, dates, family or couple) and tick their preferred tourism brands from all advertisements.
Get Bookings
Magazine readers will receive the relevant coupons by email, which they can use to book directly at your site. We suggest to use the code Israel24. This will enable you to check the increase of Israeli views at your site and count actual bookings.
B2B
Increase Your B2B Network Resulting from one Ad
Magazine Reach
The "Sawadi" magazine will reach:
Final consumers (print format)​
1,000 Israeli Tour operators & Travel agents (digital format): agents will tick advertisers that interest them
Meet Buyers
We will organize separate Zoom meetings between you/Marketing Director and the TOs/TAs at no extra costs. Present your property or brand / Focus on groups, FIT, MICE and corporate. These virtual meetings will allow Israeli B2B partners to contact you and propose cooperation.
Lucky Draw
We kindly request that you offer a lucky draw for three nights in an upgraded room on an HB basis (excluding peak season)
Sawadi Magazine
Subsidized costs
Advertisement
First come.First serve
We reserved 10 pages for advertisements for Thai hotels, airlines and Israeli TOs.
Your advertisement can be translated into Hebrew at no extra cost.
Reservation
For your page reservation, contact Stav@terranova.co.il
Stav will send you the detailed print details.
Payment deadline: 15 days before the date of print
QR Code
We strongly recommend to allow us to add a QR code. Each reader with then receive your discount code.
Behind the initiative
LaIsha Magazine
LaIsha, Israel's leading women's magazine, has been published weekly for over 77 years by the Yedioth Ahronot group. With a circulation of 110,000 copies, including 55,000 loyal subscribers, it attracts local and international advertisers. The readership is 80% women and 20% men, aged 18 to 60+. LaIsha is an authority on lifestyle, fashion, beauty, travel, home décor, cooking, health, and parenting featuring in-depth articles, interviews, and juicy stories According to the annual TGI survey, each issue is read by 4-5 people.
Tourism Authority of Thailand (TAT)
The National Tourism Organization of Thailand
Terranova Tourism Marketing & Consultancy
The representative of TAT in Israel since 2001. Terranova is in charge of marketing, promotion and PR of many NTOs, hotel chains and airlines.
Sawadi Club
The community club of Thailand lovers in Israel who function as pro-active brand-ambassadors of TAT in Israel.
