For Austria's Israeli representation office, we developed an impactful series of marketing programs to grow the visibility of Austria as a family-oriented destination in the Israeli market. Our primary objective was to challenge the prevailing Israeli perception of Austria as a too-strict culture and infuse it with a sense of coolness, making it more appealing to young families. To achieve this, we implemented a diverse range of marketing strategies, collaborating with Israel's largest cinema chain 'Cinema City,' featuring print ads and employing social media advertising with the slogan "Cool Down the Austrian Way".

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To maximize our reach and create a buzz in the digital realm and media, we launched the Instagram #coolfamilychallenge >>>>> This challenge urged Israeli families to spend their summer vacations in Austria. Participants were encouraged to creatively and humorously push one of their family members into a water source, capturing the moment on the video >>>>> and sharing it on their Instagram profiles while adding the hashtag and tagging our page. The #coolfamilychallenge Winner was rewarded with an extraordinary 7-night trip to Tirol, including return flights, sponsored by Israir and 7 days at Holidays on the Farm. This immersive and engaging campaign not only garnered significant attention but also inspired families to explore Austria as an alluring and family-friendly holiday spot.

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We generated a significant impact on the travel trade and media by organizing a VIP event at the Austrian ambassador's residence. This event was attended by the CEO of the Austrian National Tourism Office, Mrs Astrid Steharnig-Staudinger and the Director of the Middle East Office, Mr Michael Tauschmann as well as leading stakeholders from the Austrian private sector. The event gathered prominent influencers and journalists and revolved around the exciting theme of a pool party. Terranova secured a range of sponsors to enhance the event and contribute to its success, including Israir Airlines and European Union patronage.